Tom Hurley Custom Seats

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Tom makes incredible custom motorcycle seats. He previously had a Squarespace 7.0 site but wanted to upgrade and also wanted to streamline his business as he was feeling overwhelmed with his intake process. We discussed how we could make his website do more work for him thus allowing him more time to do what he loves, which is creating his art.

Because the majority of Tom’s incoming emails were regarding pricing, I created a services page where potential clients can get a feel for pricing before they reach out. I also utilized Tom’s amazing photography to help his customers understand the various add-ons and options.

I included a work enquiry form where customers can submit the work they are interested in getting and can upload images of seats they like for reference. The uploads are set to go directly to a folder in his Google Drive.

Paying attention to the details, I added a custom shopping cart icon and a custom 404 page to help with SEO (and add a bit of humor).

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Mixing Mastering Mentoring

Katie Music